brand identity / strategy / interior design
↓ Graphics for mural wall
↓ Social media
Based in Iasi (Romania), Melt is a casual food restaurant that stands out as a go-to destination for corn dogs.
Its brand identity centres around a logo inspired by a melting heart, symbolizing warmth and connection. The warm colour palette of yellows and reds enhances the inviting atmosphere, while bold, rounded typography conveys a sense of approachability. Every design element, from the interiors to the packaging, creates a cohesive and memorable experience. Melt celebrates comfort food, inviting guests to relax, socialize, and indulge in delicious bites that truly melt hearts.
↑ The interior design was crafted in collaboration with Mihaela Nenescu.
↓ Menu design
↓ R.I.P versions
