brand identity
Identity system for “LikeMars”, a young social media agency based in Moldova with an innovative vision and big aspiration.
Logotype + font form a rhythm and grid inspired by data transmission. How can we portray the connection between Terra and Mars or between advertiser and buyer?
Logotype + font form a rhythm and grid inspired by data transmission. How can we portray the connection between Terra and Mars or between advertiser and buyer?
Collages are a clear reference to Moldova’s soviet buildings in contrast with a sci-fi related font with a strong personality and the planet Mars. At the same time, all these elements gain their own expression. Movement and rhythm are represented by the different composition varieties, generating the personality of the identity
The visual identity and communication are a mix of typography based logotype, highlighting the fact that we go digital, combining our tech aesthetics with collages. The bold red color, as the brand color, paired with a monospace font, which also reflects going digital, produces a cosmic mood, complemented by funny collages.
Year: 2018