A place for beers and old-school arcade games in the center of Prague needed a fresh look. Inspired by the iconic pixels of Space Invaders, our new identity brings a modern vibe to the venue. The black and yellow palette provides contrast and visibility to menus, information boards, and social media items.
By incorporating outline drawings, we infuse a human element into the digital age, adding warmth and personality to the venue's overall ambiance.
A typeface was elaborated to be used for titles and funny headlines.
For the bar, our intention is to create a mosaic construction using our primary characters and short version of the logo.
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Several iterations were crafted throughout the process, with some leaning towards a vintage aesthetic while others embraced a more contemporary twist.
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