brand identity / logo design
A new-generation, premium fashion brand with big ambition, which produces high-quality garments and fine textile for their customers. The identity appears to be a clear distillation of values, such as fair trade, highest possible quality, sustainability and appealing aesthetic.
A mix of a dark color palette, solid typography, and expressive imagery were used to satisfy the intention of appearing elegant and timeless, with the classical look meeting the modern.
A detailed and handmade illustration as a high visual asset could add a decorative
element to the identity, creating deep visual imagery that expresses the softness and natural origins of the textiles. The stylistic shape of the created characters is used to create a rich set of patterns.
element to the identity, creating deep visual imagery that expresses the softness and natural origins of the textiles. The stylistic shape of the created characters is used to create a rich set of patterns.
The identity pulls particular references to create a modern graphic outlook, individual letters are used as motifs for invitation cards, packaging, as well as for the shop's promotional materials This simple, luxurious look can enhance the brand image, and attract significant attention to their products.
Client: Irina Calancea
Agency: Piko Creative / Year 2016
Agency: Piko Creative / Year 2016