logo design / brand identity
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The visual identity for Himitsu reflects the mysterious allure of a hidden Japanese speakeasy. Inspired by the Japanese flag and echoed on the bar’s entrance curtain, the hand-painted red circle symbolizes tradition and the craft of ageing cocktails in ‘Kame’ pots. This bold, organic motif, paired with a minimalist palette, captures the purity, precision, and craftsmanship central to the Himitsu experience.
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Photography ↓
Vaclav Miskovsky